RICE FRUIT/SWEET NATURED CAMPAIGN
Born in the picturesque foothills of rural Adams County, Rice Fruit Company is located in the heart of Pennsylvania's apple country. Rice Fruit Company receives, stores, packages, and markets fruit for over 40 farm families in the surrounding areas.
- Creative Direction
- Packaging Concept
- Product Photography
Sweet Natured is a premium product brand originally conceived to showcase its Hunnycrisp apple program. The elevated, fresh, and vibrant appeal of the packaging has resulted in product popularity and has become their premium line.
The shelve appeal has differentiated their brand from competitors and has driven increased sales, as well as cultivated a cult-like following among customers.
E. Wenatchee, WA