Sector: Food & Beverage

Industry: Wine

Client: ICONE Winery

Scope of Work

  • Brand Strategy
  • Brand Identity Design
  • Packaging Design
  • Key Messaging & Copywriting
  • Content Creation
  • Creative & Art Direction
  • Graphic Design
  • Video Editing
  • Sales Enablement Tools

Deliverables

  • Logo & Brand Identity System
  • Packaging Design
  • Brand Guidelines & Color Palette
  • Copywriting for Packaging & Sales
  • Photography Direction & Execution
  • Sales Video & Promotional Toolkit

The Challenge

ICONE Winery set out to disrupt the traditional wine industry by introducing a premium canned wine sourced from Walla Walla, WA. Their goal was to challenge old-world perceptions, appeal to design-conscious, sustainability-minded consumers in their 30s and 40s, and create a product that could confidently stand alongside high-end bottled wines—without compromise in quality or aesthetic.

Inspiration

The brand draws inspiration from icons of disruption—Coco Chanel, Supreme, and other refined rule-breakers who challenged norms and reshaped culture. This spirit of elegant defiance informed every creative decision, from the restrained yet confident design system to the sharp, editorial tone of voice. ICONE isn’t just a wine—it’s a statement on taste, access, and evolving expectations.