NCW Arts Alliance

We’re a small and committed group of local citizens, artists, educators and business owners who believe in the power of the Arts to transform community.

- ncwarts.org

Project Details

I worked with the NCW Art Alliance leadership team, developing concepts for the newly formed organization.

They wanted to communicate the idea that the organization was formed to be a connector and conduit for the arts and the community. I worked to translate this message into visual form.

Four logo concepts were presented, leading to a final successful choice.

Logo-Contenders

Imagining how a logo can set the tone for visual storytelling, I created a series of posters for each concept to illustrate how each logo embodied the idea of vibrant community and connection.

Four equal-sized billboards hang on a deteriorating wall. The billboards do not have any images or text on them, and they are covered with white paper. The section of the block wall above the billboards is losing most of its red covering, appearing gray with scattered cracks.
Four equal-sized billboards hang on a deteriorating wall. The billboards do not have any images or text on them, and they are covered with white paper. The section of the block wall above the billboards is losing most of its red covering, appearing gray with scattered cracks.
Four equal-sized billboards hang on a deteriorating wall. The billboards do not have any images or text on them, and they are covered with white paper. The section of the block wall above the billboards is losing most of its red covering, appearing gray with scattered cracks.
Four equal-sized billboards hang on a deteriorating wall. The billboards do not have any images or text on them, and they are covered with white paper. The section of the block wall above the billboards is losing most of its red covering, appearing gray with scattered cracks.

Impact

NCW Art Alliance has continued to grow and make a meaningful impact in our community, putting on and supporting events. Their accessibility has truly helped to enrich our artistic communities through connection.

With an artist index and the publication of “The Art Beat” magazine and their website, they are creating meaningful content and resources.

The logo is the symbolic and visual spearhead of these efforts.