Icône Winery breaks with tradition by bringing to the market premium award-winning Walla Walla wine in a can. Icône is for a new generation of wine drinkers, young people who are open-minded and welcome a new approach to the world of fine wine.
- Creative Direction
- Brand Identity
- Visual Strategy
- Packaging Strategy
- Promotional Strategy
- Presentation Design
- Promotional Video
- Art Direction
Challenge the perception that only mediocre wine comes in a can.
Convey a sense of elegance alongside a rebellious spirit.
Deliver the perception that customers are a part of something new, boundary-pushing, and they get to be a part of the discovery.
The Icône identity continues to overdeliver on perceived value.
Oly Mingo and his amazing team brought their considerable talent in helping me bring the Icone brand to life through photography. I worked with Oly to create a vision for the photoshoot. Bringing the brand to life by showing aliveness and connectedness was our north star. We wanted to capture Icone in a setting where our girls were making their own rules and playing their way outdoors. This shoot included styling, props and multiple locations. The day was also captured through a video montage.
I was inspired by Coco Chanel, who broke with tradition and designed clothing for women inspired by the simplicity and elegance of menswear.
Supreme was another source of inspiration. I was struck by the brand’s history, rebellious spirit and, its ability to rise to such an extreme status symbol.
Red, white, black; The connection to luxury, desire, and bold undeniability is a part of the visual language. On the shelf, they stand out in a sea of outdoorsy or poolside canned competition.
IN THE MARKET
Icône is now available in the Seahawk’s Lumen Field VIP suites, selling an average of 240 4-packs of cans per game and will soon be featured at more sports stadiums, cruise ships, and music festivals.
The pitch kit continues to be an endless source of entertainment and connection, helping the sales team facilitate new relationships.
E. Wenatchee, WA