Working Crayelle Page

Crayelle Cellars

Balance, Caracter, Longevity

Logo

Brand identity

Packaging

Collateral

Environment

Label

Biography Inspiration Solution

Biography

It's been said that great wine is a conversation. It evolves with each moment and swirl of the glass, gradually revealing its personality.

At Crayelle, our ambition is to create wine worth listening to. Wine that intrigues with subtle complexities and elegance; complete with balance, character, and longevity from start to finish. We invite you to join the conversation.

- crayellecellars.com

Our relationship with Crayelle Cellars has spanned nearly a decade. Starting with a logo redesign, the brand identity has gradually grown. The old identity was no longer reflective of their brand's future, and through a comprehensive breakdown of goals and aspirations, we launched the new look and feel. The packaging has undergone several eras of evolution, which has honed and enrichened the brand.

Inspiration

Craig, Crayelle's winemaker, and part owner, is part Thai. Craig and Danielle are inspired by Thai and Buddhist culture and wanted to bring that family and culture connection into their brand identity. Crayelle's brand identity features a grid made with a spiral motif. We observed a similar pattern on the bottom of the feet of a Buddhist statue! This pattern has become a foundational element that repeats in diverse and dynamic ways. Gold became an important theme and is partly inspired by Thai culture and how the spiral comes alive when foil is utilized.

Solution

E. Wenatchee, WA

elena@awdience.com

(360) 981-6754