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CRAYELLE CELLARS
Balance, Caracter, Longevity
At Crayelle, our ambition is to create wine worth listening to. Wine that intrigues with subtle complexities and elegance; complete with balance, character, and longevity from start to finish. We invite you to join the conversation.
- crayellecellars.com
Deliverables
- Brand identity
- Illustration
- Packaging
- Collateral
- Environment
- Label
- Creative Direction
![Crayelle-Cellars-Bottles Crayelle-Cellars-Bottles](http://awdience.com/wp-content/uploads/2022/06/Crayelle-Cellars-Bottles.jpg)
The Problem
With efforts to build an on-premise and retail wine presence, Crayelle became aware that their existing brand was failing to make a statement and stand out.
![Crayelle-logo-icon Crayelle-logo-icon](http://awdience.com/wp-content/uploads/2022/06/Crayelle-logo-icon.jpg)
![Crayelle-Tagline Crayelle Cellars](http://awdience.com/wp-content/uploads/2022/06/Crayelle-Tagline.jpg)
![Crayelle-Gabes-Horn Crayelle-Gabes-Horn](http://awdience.com/wp-content/uploads/2022/06/Crayelle-Gabes-Horn.jpg)
As young and ambitious owners, their passion is to engage a younger audience in the wine experience. This was an opportunity to break with the herd of traditional visual language.
Goals
Convey uncomplicated yet sophisticated.
Communicate an elevated easy-going personality while educating wine drinkers in a relaxed setting.
Express their confidence in their craft with an approachability that drops the pretension.
![Crayelle-Cellars-Logo Crayelle-Cellars-Logo](https://awdience.com/wp-content/uploads/bb-plugin/cache/Crayelle-Cellars-Logo-landscape-568d788c23fde055dc7241d8f8d9b938-c96he3k5oz42.jpg)
![Crayelle-Tastingroom-Window-1 Crayelle-Tastingroom-Window-1](http://awdience.com/wp-content/uploads/2022/06/Crayelle-Tastingroom-Window-1.jpg)
![Crayelle-Tastingroom-Window-2 Crayelle-Tastingroom-Window-2](http://awdience.com/wp-content/uploads/2022/06/Crayelle-Tastingroom-Window-2.jpg)
![Crayelle-Circles Crayelle-Circles](http://awdience.com/wp-content/uploads/2022/06/Crayelle-Circles.jpg)
Inspiration
Crayelle’s winemaker's family and cultural roots is from Thailand. Paired with an uncompromising dedication to quality and precision in technique, I was inspired by the decorative arts of Buddhist and Thai culture and the seemingly exacting detail displayed in design motifs.
![Crayelle-MoodBoard Crayelle-MoodBoard](http://awdience.com/wp-content/uploads/2022/10/Crayelle-MoodBoard.jpg)