The best things in life are meant to be shared.
Relaunch their brand with an updated identity
Introduce a new packaging line to their tasting room and retail locations
Maintain a level of connection to their past identity
Build a solid identity to take their brand into the future
Camaraderie Cellars had built a successful brand through their dedication to great wine and a spirit of togetherness. Their tasting room is a gathering place in the heart of the Olympic Peninsula. Their surrounding gardens showcase native plants and cozy nooks and crannies for tasting wine and enjoying the surrounding artwork made by Don, their winemaker, and owner. The identity was no longer reflective of their brand.
The surrounding native plant life and artwork in the Camaraderie Garden, where their loyal customers gather, was a clear source of inspiration. Wabi-sabi was another idea that the owners were deeply interested in.
Camaraderie commissions labels that break outside the flagship formula. For their Rosé and Red Blend I worked with Lindsay Breidenthal to develop dynamic illustrations that engage and delight their customers. The Rosé features a wild rose that is native to Olympic Peninsula. I wanted to capture the swooping and dipping of swallows. Lindsay was expertly able to produce a dynamic set of assets for these exceptional labels.
The identity more deeply connects to place, supporting brand activation and meaningful connection with their customers. With the addition of new deliverables, the vision continues to bear.
IN the Market
Camaraderie sells their wine throughout the PNW, including at Total Wine & More, The Tasting Room in Pike Place Market as well as other premium grocery stores.