RICE FRUIT/REAL FRUIT CAMPAIGN
Born in the picturesque foothills of rural Adams County, Rice Fruit Company is located in the heart of Pennsylvania's apple country. Rice Fruit Company receives, stores, packages, and markets fruit for over 40 farm families in the surrounding areas.
- Creative Direction
- Packaging Concept
The Real Fruit Campaign is targeted towards a youthful audience and is primarily sold in the grab-and-go sections of supermarkets. Messaging creatively expresses the opportunity to make smart choices on snacks. I created an illustrated idyllic landscape and accompanying snack suggestions.
The hand-drawn typography style was chosen to communicate the friendly and convenient spirit of the product line. Thumbs up for healthy snacks!
E. Wenatchee, WA