There are numerous books and various articles regarding graphic designer ethics, best practices and principals of running a business. Most that we have found are quite informative and have actually been very helpful. However, over the years, working for others and from good ole life lessons we have compiled a small list of our own that are near and dear to us and we try to strive for them day to day.
The following are a few of our rules in which we run our business (and personal lives) by:
Fight for what you believe in and what you love
If you want to succeed and be the best to your potential you have to work your butt off and never give up. If you want it bad enough you can achieve it.
Striving for good relationships friends and trust
If you do not get along with the people you work with you will not be friendly and enjoy what you are doing. You will not work your ass off and you will not create good work. The best work we do is with people we get along with and have a good vibe with. Design, when done right can sometimes involve a lot of teamwork between designer and client. The better the communication the better the work will usually be. We aim to treat our clients the way we would like to be treated and expect the same back. Work with the right people, have fun, enjoy what you do and everything will fall into place.
It is a designers responsibility to teach and inform people what is involved in design
People often mis-judge what it is that a professional designer actually does. We do not just make things pretty (this is a very small part of what we do). As a designer it is our job to inform potential clients of what we do, what is involved and how we can truly help them. It is our goal, one client at a time to teach them to better understand what design truly entails and it’s benefits.
We are in it to make stunning work
All of what I have mentioned above makes this possible. We simply want to create stunning work that helps you to succeed and we do this with honesty and hard work. We do not design to become rich. Money has a tendency to corrupt what are usually good intentions and clouds creativity. Have fun, be creative and do good quality work.
“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night, saying we’ve done something wonderful, that’s what matters to me.” Steve Jobs
The concepts above are who we are and what we stand for. We love our clients and we love what we do.
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