CRAYELLE CELLARS

Balance, Caracter, Longevity

At Crayelle, our ambition is to create wine worth listening to. Wine that intrigues with subtle complexities and elegance; complete with balance, character, and longevity from start to finish. We invite you to join the conversation.

- crayellecellars.com

Deliverables

  • Brand identity
  • Illustration
  • Packaging
  • Collateral
  • Environment
  • Label
  • Creative Direction
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The Problem

With efforts to build an on-premise and retail wine presence, Crayelle became aware that their existing brand was failing to make a statement and stand out.

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Crayelle Cellars
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As young and ambitious owners, their passion is to engage a younger audience in the wine experience. This was an opportunity to break with the herd of traditional visual language.

Goals

Convey uncomplicated yet sophisticated.

Communicate an elevated easy-going personality while educating wine drinkers in a relaxed setting.

Express their confidence in their craft with an approachability that drops the pretension.

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Inspiration

Crayelle’s winemaker's family and cultural roots is from Thailand. Paired with an uncompromising dedication to quality and precision in technique, I was inspired by the decorative arts of Buddhist and Thai culture and the seemingly exacting detail displayed in design motifs.

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