Balance, Caracter, Longevity
At Crayelle, our ambition is to create wine worth listening to. Wine that intrigues with subtle complexities and elegance; complete with balance, character, and longevity from start to finish. We invite you to join the conversation.
- Brand identity
- Creative Direction
With efforts to build an on-premise and retail wine presence, Crayelle became aware that their existing brand was failing to make a statement and stand out.
As young and ambitious owners, their passion is to engage a younger audience in the wine experience. This was an opportunity to break with the herd of traditional visual language.
Convey uncomplicated yet sophisticated.
Communicate an elevated easy-going personality while educating wine drinkers in a relaxed setting.
Express their confidence in their craft with an approachability that drops the pretension.
Crayelle’s winemaker's family and cultural roots is from Thailand. Paired with an uncompromising dedication to quality and precision in technique, I was inspired by the decorative arts of Buddhist and Thai culture and the seemingly exacting detail displayed in design motifs.