CAMARADERIE CELLARS

The best things in life are meant to be shared.

Goals

Relaunch their brand with an updated identity

Introduce a new packaging line to their tasting room and retail locations

Maintain a level of connection to their past identity

Build a solid identity to take their brand into the future

The Problem

Camaraderie Cellars had built a successful brand through their dedication to great wine and a spirit of togetherness. Their tasting room is a gathering place in the heart of the Olympic Peninsula. Their surrounding gardens showcase native plants and cozy nooks and crannies for tasting wine and enjoying the surrounding artwork made by Don, their winemaker, and owner. The identity was no longer reflective of their brand.

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The surrounding native plant life and artwork in the Camaraderie Garden, where their loyal customers gather, was all I needed to envision the reinvention of their identity.

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Solution

The identity more deeply connects to place, supporting brand activation and meaningful connection with their customers. With the addition of new deliverables, the vision continues to bear.

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